There are a multitude of points that could be considered under this header, a myriad of angles from which to observe it. However, here’s a simple premise to work with: have an old-fashioned attitude and then deliver it in a modern way. This is even more important when you start a business, and need to introduce yourself to a world of potential customers. You’d think that having an online presence is the answer to everything, but we’ll come to that. Let’s start with the traditional part of the argument. To succeed in business you need to produce a product or…